Our Mission

Constant innovation & improvement in our products by offering  our services to help exceed the expectations of our customers and  deliver product value to them.

Our Vision

Is to become a specialised market-focused, solution providing company with superior products / services to end-users and our channel partners.

Corporate Social Responsibility

The Group is actively engaged in the areas of Education, Health and Hygiene, Community Development and Empowerment through its Foundation, thus reaffirming its grass-root presence as a “change agent” of society in the field of Corporate social responsibility.

UDAAN  is the Corporate Social Responsibility arm of the KRIAZ Group. Its aim is to develop social infrastructure and enhance the quality of life of the communities in and around the location of the Group’s presence, focusing broadly on education, health, hygiene, sanitation, empowerment, livelihood, and community development.

Today, the Foundation’s activities and initiatives are spread across the country.

Guiding Principles


We uphold our commitment with six guiding principles. We must always strive to:

Care for our customers, our consumers and the world we live in.

We are driven by the intense  competitive spirit of the market, but we direct this spirit towards solutions that benefit both our company and our constituents. Our success depends on a thorough understanding of our customers, consumers and communities. To foster this spirit of generosity, we go the extra mile to show we care.

Sell only products we can be proud of.

The true test of our standards is our own ability to consume and personally endorse the products we sell without any reservations. Our confidence helps to ensure the quality of our products, from the initial phase of purchasing ingredients to the very end, till it reaches the consumer.

Speak with truth and candor.

We tell the whole story, not just what’s convenient to our individual goals. In addition to being clear, honest and accurate, we are responsible for ensuring our communications are understood.

Win with diversity and inclusion.

We embrace people with diverse backgrounds, traits and ways of thinking. Our diversity brings new perspectives into the workplace and encourages innovation, as well as the ability to identify new market opportunities.

Balance short term and long term.

In every decision, we weigh both short-term and long-term risks and benefits. Maintaining this balance helps sustain our growth and ensures that our ideas and solutions are relevant both now and in the future.

Respect others and succeed together.

Our mutual success depends on mutual respect, within and beyond the company. It requires people who are capable of working together as part of a team or informal collaboration. While our company is built on individual excellence, we also recognize the importance and value of teamwork in turning our goals into accomplishment.